Thoughtful strategy, Elevated presentation, Real connection.
Ashton Peters & Lauren Butcher: creative real estate agents with a fresh perspective and keen strategic sense.
WELCOME
“I approach real estate with the eye of a creative analyst, guided by the belief that presentation is strategy. Every home tells a story~and how that story is crafted and shared determines how it’s received.” - Ashton
If you’re ready to sell and looking for a refined, creative approach grounded in expert market knowledge, we would love to work with you!
WHO WE ARE
Ashton combines her design and technology know-how with elevated marketing and expert market insight.
Originally from South Florida, I have also lived in Savannah, GA and Austin, TX before settling down in Asheville 10 years ago. My professional background is in technology and design. I hold a B.F.A. in Industrial Design with a minor in Interaction Design from the Savannah College of Art and Design. For over a decade, I worked as a creative in the tech industry, across small startups and a global design and innovation firm as a user experience designer for web, mobile, and conceptual product design. I’ve led creative teams, collaborated with professionals worldwide, and facilitated think tanks to design innovative solutions with strategy and vision. That experience taught me how to think strategically, design intentionally, communicate clearly, and facilitate creative collaboration among teams. These are the skills that now define how I operate as a real estate agent, guiding sellers and buyers as we navigate the market and real estate sales together.
Recognized multiple times as a Top Listing Agent, I bring that performance focus into every property I represent. I create thoughtful, data-driven plans that pair market insight with design sensibility. Clear communication, consistent follow-up, and effective collaboration, with both clients and agents, are at the core of my approach. I operate with a high level of professionalism always working to ensure that every listing is represented with the utmost of care and attention to detail.
Ashton holds the prestigious designation of a GRI Realtor from the National Association of Realtors® where she joins 9% of other top producers in the residential real estate industry who hold the designation across Western North Carolina.
TOP CLOSING AGENT:
Q4 2025 / SIGNIFICANT SALE OF 2025 @ IVESTER JACKSON BLACKSTREAM
TOP LISTING AGENT:
OCTOBER 2020, JULY 2022, JUNE 2024, MARCH 2025, JUNE 2025, Q3 2025, Q4 2025
Lauren brings over 22 years experience helping buyers, sellers, and investors in WNC.
Lauren is a dedicated real estate professional with deep roots in the Western NC community, a legacy that dates back to the 1940s. Having traveled across Europe and hiked sections of the Appalachian Trail, Lauren has found her true home in the Blue Ridge Mountains. A graduate of UNC Asheville with a BA, Lauren has been a licensed Broker since 2003, building a wealth of knowledge from both her education and extensive hands-on experience. As a buyer’s agent, Lauren expertly guides first-time homebuyers, clients searching for land to homestead, those seeking large land parcels, and buyers looking for luxury mountain homes. Her clients value her light-hearted, down-to-earth personality, clear communication, and unwavering commitment to going above and beyond for each transaction. As a listing agent, Lauren takes great pride in telling the story of a property, helping it shine by highlighting the features that make each home unique, ensuring it resonates with prospective buyers. Her deep local knowledge and personal experience of the region provide her with invaluable insights that make her an indispensable resource for navigating the Western NC real estate market.
Lauren’s background as a local business owner further enriches her understanding of the area’s market dynamics. She is passionate about vegetable and herb gardening, ceramic arts, and preserving the unique landscape and culture of Appalachia. Living in West Asheville with her husband and daughter, Lauren is excited to share her love for the community with you. Whether you’re buying or selling, her genuine commitment to Western NC and her wealth of local knowledge make her the ideal guide for your real estate journey.
WHY WORK WITH US
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Market Insight & Clear Strategy
We create clear plans for your buying and selling needs that make sure you know what to expect. For sellers, we are up front about our pricing and marketing strategies, using proven methods that work, grounded in sound market insight. For buyers, we make sure you feel confidence with every step of your transaction.
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Design Driven Marketing
We use a design driven approach to real estate marketing because we believe presentation is strategy. We create elegant, effective marketing across both print and digital platforms, leveraging fully custom websites to showcase luxury properties and deliver powerful analytics. We collaborate with top stagers, photographers, drone operators, and videographers to produce compelling visual media. Our goal is simple: to present your home in its best light and achieve the highest possible return.
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25+ Years Experience
Ashton brings 10+ yrs experience as a creative in the tech industry for a fresh perspective on marketing, a background in design, and focus on property analytics. Lauren is a long time Ashevillian with deep roots in this area and over 22 years of WNC Real Estate experience. She brings a depth of local knowledge, sharp strategic know-how with buyer clients, and a creative eye with marketing .
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Trust & Collaboration
We endeavor to make your real estate experience as smooth and enjoyable as possible. We put people first and love building lasting relationships with our clients. Our top priority is to operate with professionalism, grace, and clarity, earning your trust and working collaboratively toward your goals. Our testimonials from clients are the best reviews for our work! Please take a look and read what our clients say about us!
FEATURED LISTINGS
382 Black Oak Cove Road
Candler, NC
Experience the perfect blend of rustic charm and modern comfort in this beautifully renovated 3-bedroom, 3.5-bath home on over 15 acres of pristine mountain land.
3 Bedrooms | 3.5 Bathrooms | 2,057SF
Offered at : $825,000
416 Summerset Drive, Lot #83
Grand Highlands at Bearwallow Mountain Hendersonville, NC
One of the last remaining lots with long range views in the gated community of Grand Highlands at Bearwallow Mountain! Long range southern views| city water | 4 BR septic permit | 0.81 ac. Architectural Drawings available!
Offered at $210,000
IVESTER JACKSON BLACKSTREAM: SIGNIFICANT SALE 2025
278 Snow Ridge Drive | Hendersonville, NC
If you’re dreaming of incredible views and exquisite design, you must see this gorgeous home in Grand Highlands at Bearwallow Mountain. At 3,800ft with north and south long range mountain views, this meticulously designed home will take your breath away. An extensive feature list includes Turkish marble entryway, European white oak wide plank floors, barrel vault gallery with antique chandeliers, spacious living room with large custom marble fireplace, and designer kitchen with custom cabinetry.
Visit: www.278snowridgedrive.com for full listing website
Just Sold: $2,975,000
3 Bedrooms | 4.5 Bathrooms | 5,891SF | 2.5Ac
RECENT SALES
84 Meadow Top Lane | Hendersonville, NC
Cozy mountain luxury meets breathtaking views and elevated finishes in this stunning 3BD, 5BA, 3,215+ sqft timber-frame home at 3,500 ft elevation. Sculptural Douglas fir beams and a grand stone fireplace anchor the main living space with a 22’ vaulted ceiling, where the kitchen, dining, and great room come together in an open floor plan. Beautiful windows frame the mountains and seamlessly connect to 400+ sqft of covered deck. Enjoy southern long-range views throughout the seasons, daily hummingbird activity, and frequent rainbows while lounging or dining al fresco! The kitchen is designed for beauty and function with a large quartz island, custom cabinetry, hammered copper sink, and elite 48” Wolf range. The primary suite offers a private deck w/ fireplace and long-range views. The lower level adds two ensuite bedrooms, a living room w/ surround sound, wet bar, cozy stone fireplace, and spacious deck. A breezeway leads to a 2-car garage w/ second-floor home office or creative studio!
Visit: www.84meadowtoplane.com for full listing website
Just Sold: $1,550,000
Sold in 47 days with a 2 week close!
3 Bedrooms | 5 Bathrooms | 3,121SF | 1.07Ac
23 Thunder Mountain Road | Hendersonville, NC
This single level, 3-bedroom, 4.5-bath home with 2,848 square feet on a generous 1.165-acre level lot, offers breathtaking long-range mountain views—predominantly west facing—and spacious yet cozy open floor plan living.
Visit: www.23thundermountainroad.com for full listing website
Sold: $1,472,400
Sold with Multiple Offers!
3 Bedrooms | 4.5 Bathrooms | 2,848SF | 1.165 ac
TESTIMONIALS